CLIENT

WIM — We Inspire Memories is a platform that brings together professionals working in the private events industry, creating a space where ideas, expertise, and experiences converge. Through its annual event, WIM connects planners, creatives, and industry specialists, fostering dialogue, inspiration, and new collaborations within the world of private events.

ASSIGNMENT

Development of the visual identity for WIM Event 2025, the brand’s annual event. The project included the design of a coordinated visual system applied to multiple materials such as an invitation box with two soft-touch cards featuring bronze embossing, an editorial magazine, backdrops for the three event days and the gala dinner, badges, notebooks, roll-ups, and other communication materials used throughout the event.

CREATIVE PROCESS

The creative process focused on translating WIM’s identity into a clear and elegant visual language, combining graphic consistency with attention to materials and print finishes. Particular care was given to the invitation box, designed to create a refined first impression through the use of soft-touch paper and bronze embossed details, while the visual system was extended across editorial and spatial elements to ensure a coherent and recognizable experience during the entire event.